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Device Use By Generation, February 2015 [CHART]

Device Use By Generation, February 2015 [CHART]

Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in recent survey results demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for activities such as checking sports scores or the weather.

It’s worth noting that Boomers’ general preference for the laptop/PC comes despite the survey being fielded exclusively among respondents who own or have access to a smartphone or tablet. Read the rest at MarketingCharts.