Presented with a list of business challenges and asked to identify their top 3, a leading 69% of retailers surveyed by RSR Research pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience. By comparison, just one-third cited consumers’ privacy concerns over how retailers collect or use data as a top-3 business challenge.
Additionally, separate results from the study indicate that 8 in 10 respondents strongly agree (30%) or agree (50%) that consumers will “eventually accept in-store tracking on their mobile devices.”
Those findings stand in contrast to new survey results from Bizrate Insights, which found 62% of online shoppers surveyed agreeing that security to protect credit card and personal information at retailers’ brick-and-mortar locations isn’t strong enough. Moreover, almost 3 in 10 said that they are reluctant to to make brick-and-mortar purchases because of credit card and personal information thefts from retailers. Read the rest at MarketingCharts.