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Reputation Ratings Of Select Industries, 2014 vs 2015 [CHART]

Reputation Ratings Of Select Industries, 2014 vs 2015 [CHART]

Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80% but nonetheless still atop the industry rankings. That’s according to Harris Poll’s latest annual Reputation Quotient (RQ), which also finds the travel industry holding onto the second spot for the 4th consecutive year. Compared to last year, the auto industry’s reputation declined (from 58% to 46% rating as positive), while the financial services industry’s reputation improved (from 32% to 35%). Source: Harris Poll [PDF]

Read the rest at MarketingCharts.