Open rates are pretty steady for B2B, hovering around 30%.
Archives for February 6, 2015
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.