Archive for February 5, 2015
Female Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreWhere SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Read MoreSMBs Attitudes Toward Online Marketing, 2013 vs 2014 [CHART]
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.
Read MoreTop Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
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