43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
Archives for February 2015
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.
Business buyers report receiving an average of 64 approaches from salespeople every week.
US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.
More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.
One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.
More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.