According to recent research by Solve Media, suspicious web traffic is showing different patterns depending on device, and desktops are a serious problem area.
Most of these trends were consistent worldwide, too—though desktop traffic that was suspicious or from bots grabbed a smaller share, especially the latter. Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014. Bots’ increased their portion of worldwide desktop ad traffic by 2 percentage points to 26.3%.
While traffic served via desktop that was suspicious or from bots was higher in the US than worldwide on average, mobile averages were higher globally. Global mobile suspicious traffic sat at 22.0%—up slightly from Q2 2014, also different from the US. Mobile bot traffic worldwide fell almost 29% between the two quarters, down like in the US, but with a share more than 2 percentage points above that in the US. Read the rest at eMarketer.