In the Spring 2014 Share of Ear study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage of America’s total share of ear. But when we looked specifically at only those Americans who listen to podcasts, we got a different story–if you listen to podcasts, you listen to a lot of podcasts. Read the rest at Edison Research.
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