Archives for January 28, 2015

Share Of Time Spent Listening To Audio Content [CHART]

Podcast listeners are now listening to more podcast audio than any other form of audio.

Overall TV ad spending growth isn’t in line with Super Bowl dollars.

Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.

45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.