Archive for January 28, 2015
Share Of Time Spent Listening To Audio Content [CHART]
Podcast listeners are now listening to more podcast audio than any other form of audio.
Read MoreUS TV Ad Spending, 2013-2018 [CHART]
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Read MoreSuper Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
Read MoreMarketers’ Expected Percent Of Mobile Traffic, October 2014 [CHART]
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
Read MoreSuspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]
Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.
Read MoreSuspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]
The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.
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