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You are here: Home / 2015 / January / Archives for 28th

Archives for January 28, 2015

Share Of Time Spent Listening To Audio Content [CHART]

Share Of Time Spent Listening To Audio Content [CHART]

Podcast listeners are now listening to more podcast audio than any other form of audio.

January 28, 2015 By David Erickson
Filed Under: Content Marketing, Online Behavior Tagged With: Audio Marketing, Chart, Music Choice, Music Marketing, Pandora, Podcasting, Radio, SiriusXM, Spotify, Statistics, Streaming Audio, Streaming Music

US TV Ad Spending, 2013-2018 [CHART]

US TV Ad Spending, 2013-2018 [CHART]

Overall TV ad spending growth isn’t in line with Super Bowl dollars.

January 28, 2015 By David Erickson
Filed Under: Advertising Tagged With: Ad Spending, Chart, Statistics, Television Advertising

Super Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]

Super Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]

Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.

January 28, 2015 By David Erickson
Filed Under: Advertising Tagged With: Ad Spending, Statistics, Super Bowl, Table, Television Advertising

Marketers’ Expected Percent Of Mobile Traffic, October 2014 [CHART]

Marketers’ Expected Percent Of Mobile Traffic, October 2014 [CHART]

45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.

January 28, 2015 By David Erickson
Filed Under: Consumer Behavior, International, Mobile Marketing, Online Behavior Tagged With: Canada, Chart, Mobile Websites, North America, Statistics, United Kingdom, United States, Website Marketing

Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]

Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

January 28, 2015 By David Erickson
Filed Under: Advertising, International, Mobile Marketing, Online Behavior Tagged With: Bots, Click Fraud, Internet Advertising, Mobile Advertising, Online Advertising, Search Engine Advertising, Social Media Advertising, Statistics, Table

Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]

Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.

January 28, 2015 By David Erickson
Filed Under: Advertising, Mobile Marketing, Online Behavior Tagged With: Bots, Click Fraud, Internet Advertising, Mobile Advertising, Online Advertising, Search Engine Advertising, Social Media Advertising, Statistics, Table

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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