Podcast listeners are now listening to more podcast audio than any other form of audio.
Archives for January 28, 2015
US TV Ad Spending, 2013-2018 [CHART]
Overall TV ad spending growth isn’t in line with Super Bowl dollars.
Super Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
Marketers’ Expected Percent Of Mobile Traffic, October 2014 [CHART]
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]
Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.
Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]
The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.