Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.
Archives for January 27, 2015
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.