55% of US marketing executives employed analytics to measure all or most of their marketing campaign returns.
Archives for January 26, 2015
29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
63% of US internet users said debit and credit cards would be their primary method of payment in 2015.
Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.