A healthy 2014 has put revenue gains in the bank, and owners foresee further increases. The focus for small-business owners (SBOs) is shifting from survival to growth. This creates opportunity for companies that sell goods to small businesses—especially the technologies that companies of almost any sort need if they are to prosper these days.
Technology is a common denominator in small companies’ shopping lists. But SBOs will not spend on it willy-nilly, especially if unconvinced that up-to-date technology is essential to their success. When an October 2014 survey for Manta asked SBOs to compose a wish list of holiday gifts they coveted, a “new computer” was on top—ahead of new customers or money SBOs could use for business purposes. (Polling was conducted among members of Manta’s online community of small businesses.) Read the rest at eMarketer.