Some SBOs will reduce technology spending, but they are more the exception than the rule. In a September 2014 survey by ad agency Cargo (which helps big companies sell to small companies), SBOs expecting to spend more for computer equipment were nearly twice as numerous as those planning to spend less.
While computers may seem passé to consumers in the smartphone age, they remain important for small businesses. This was evident in May 2014 polling for Microsoft by Ipsos Public Affairs. When asked what technologies “would be prioritized for upgrades if resources were available,” SBOs put laptop/desktop computers atop the list, well ahead of mobile devices (35% vs. 11%). Read the rest at eMarketer.