An October 2014 Student Monitor survey probed students’ preferences in the media through which they learn about products and services. Internet ads got more mentions than TV ads, albeit not by a vast margin. Email messaging had a significant constituency, despite the popular notion that young people regard email as hopelessly old-fashioned. Not registering in double digits (and, hence, not included in the chart here) were ads in campus or national newspapers, printed catalogs and information on a company’s Facebook page.
The proliferation of social networks and mobile messaging services has provided college students (and others) with social options beyond Facebook. But Facebook remains the social venue where students are most likely to interact with brands, according to a July 2014 survey by ID.me, where 86.2% of US college students said they followed brands on the social network. (One caveat: This poll was conducted via Facebook.) The Facebook-owned Instagram was runner-up, at 43.3% of respondents. Read the rest at eMarketer.