33% said they used mobile sites and apps with about the same frequency.
Archives for January 22, 2015
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.
Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .