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Home » January 2015 » Articles for January 20, 2015

Archives for January 20, 2015

Content Marketing On SlideShare [INFOGRAPHIC]

This infographic from Column Five looks at SlideShare as a content marketing vehicle.

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January 20, 2015 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Content Marketing, Demographics, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Facebook, Infographic, LinkedIn, Slideshare, Statistics, Twitter, YouTube

Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

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January 20, 2015 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Web Development Tagged With: Airline Marketing, eBooking, Hospitality Marketing, Hotel Marketing, LGBT Marketing, Mobile Apps, Mobile Websites, Statistics, Table, Travel Marketing

LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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January 20, 2015 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, eCommerce, Generation X, Generations, Local Internet Marketing, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Social Media Marketing, Visual Communications Tagged With: Airline Marketing, eBooking, Hotel Marketing, LGBT Marketing, Lyft, Mobile Apps, Price Comparison, Restaurant Marketing, Statistics, Table, Travel Marketing, Uber

Top Channel Candidates For Personalization, September 2014 [CHART]

just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.

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January 20, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Search Engine Advertising, Social Media Marketing, Web Development Tagged With: Chart, Personalization, Statistics, Text Messaging

Top Channels That Benefit From Personalization, September 2014 [CHART]

95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.

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January 20, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Search Engine Advertising, Search Engine Marketing, Web Development Tagged With: Chart, Personalization, Statistics, Text Messaging

Prevalence Of Telemedicine, October 2014 [CHART]

46% of more than 400 hospitals and medical practices said they used at least one type of telemedicine, most often videoconferencing.

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January 20, 2015 By David Erickson
Filed Under: Consumer Behavior, Online Behavior Tagged With: Chart, Doctors, Healthcare Marketing, Physcians, Statistics, Telemedicine, Virtual Care

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