US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
Archives for January 17, 2015
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.
This wonderful infographic from Pix Art Printing calculates the costs of using various typefaces.
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4.
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.