33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
Archives for January 15, 2015
73% of internet users in Canada and the US used a video site or app to watch digital video.
YouTube captures nearly 20% of US video advertising spending right now.
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.