Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Archives for January 10, 2015
More than six in 10 marketers said they’d up investments in email marketing.
54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Mobile users are far more likely to click on ads served in an app than via mobile browser.