The US audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015, making up not quite two-thirds of the entire population, according to a new eMarketer report, “US Digital Video Audience Profile: Who’s Watching, How They’re Watching and What Screens They’re Watching.” It’s a large audience, but one that is not likely to increase much further. We estimate that growth will run in the low single digits over the next few years.
The most common screen for digital video consumption is the traditional desktop or laptop. Many digital video viewers use multiple screens over time (and even simultaneously), but computers remain the most popular access point.
A survey of US internet users by HUB Research found that use of mobile devices (and smart TVs) for video viewing grew in 2014, but significantly more respondents still used computers to do so. Read the rest at eMarketer.