More than 7 in 10 executives’ reliance on data analytics for decision-making will either increase significantly or somewhat over the next 3 years.
Archives for January 7, 2015
After being named the brand of the year in 2013, Google was in the thick of things again in 2014.
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year.
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.
On the whole, cost-per-thousand (CPM) averages in 2014 were on par or above 2013 rates.