Phablet devices activated worldwide during the week of Christmas accounted for 13% of total activations—up 225% year over year. Phablets especially took share away from full-size tablets—similar, but often not as mobile—which saw their percentage of activations drop nearly 35.3%. Despite the phablet’s popularity, medium phones still accounted for the largest share of total activations, dropping just 1 percentage point. Read the rest at eMarketer.
Home » Mobile Marketing » Mobile Behavior » New Smart Devices Activated Christmas Week By Type, 2012-2014 [CHART]