![New Smart Devices Activated Christmas Week By Type, 2012-2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183593-150x150.gif)
Phablet devices activated worldwide during the week of Christmas accounted for 13% of total activations—up 225% year over year.
Archives for January 5, 2015
Top 5 Smart Device Brands Activated During Christmas Week, 2014 [CHART]
![Top 5 Smart Device Brands Activated During Christmas Week, 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183592-150x150.gif)
Apple accounted for 51.3% of device activations between December 19 and 25, 2014.
Magazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]
![Magazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/182728-150x150.gif)
Facebook’s share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.
Unique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]
![Unique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/182722-150x150.gif)
Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.
Share Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]
![Share Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/182724-150x150.gif)
Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.
Top 5 Countries In Ad Spending, 2015 [TABLE]
![Top 5 Countries In Ad Spending, 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/182885-150x150.gif)
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.