Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Archives for January 3, 2015
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
91% of those marketers said attribution was important.
Web users were using smartphones much more frequently than digital cameras for video recording.
The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.