Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, according to an Adroit Digital survey of 607 Hispanics, almost 8 in 10 of whom are aged 18-34. Beyond those top 3 channels, mobile and online video have a significant stated influence on Hispanics, according to the respondents, while radio and billboards lag. Source: Adroit Digital

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