22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.
Archives for January 2015
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
One-quarter of US adult moviegoers have cut back on theater visits.
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.
Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.