How much money will you waste on bots next year? According to September 2014 research by White Ops and the Association of National Advertisers (ANA), in 2015, global advertisers will lose $6.3 billion to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
The study found that bots weren’t too picky when it came to ad preferences. Video ads were the most likely to fall victim, with bots accounting for 23% of video impressions observed in the US. Retargeted ads came second, at 19%, followed by programmatic display (17%). Display ads didn’t miss out on the action either, with 11% of traffic served to bots. Read the rest at eMarketer.