Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends (sorry). And that appears to be the case according to recent study [PDF] results from Ipsos MediaCT, Hearst Magazines and FleishmanHillard, although men are more likely to describe themselves as loyal to certain brands than women in several categories.
The survey, fielded among more than 4,300 men and women ages 21-69 in the US, UK, China, and Brazil, asked respondents if they would describe themselves as loyal to certain brands or as being open to a variety of brands. Read the rest at MarketingCharts.