![The Mind Of The Impulse Shopper, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/CreditCards.com-Impulse-Shoppers-States-of-Mind-Dec2014-150x150.png)
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Archives for December 29, 2014
Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
![Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/EconsultancyRedEye-Impact-Personalization-Conversion-Rates-Nov2014-150x150.png)
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]
![Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/Nielsen-Global-Consumers-Private-Label-Perceptions-Nov2014-150x150.png)
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]
![CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/EconsultancyMarketingWeek-Perceptions-of-Marketing-Nov2014-150x150.png)
CMOs and CFOs in many respects have widely differing views of the value of marketing.
App Push Message Click Rates, November 2014 [CHART]
![App Push Message Click Rates, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/Localytics-App-Push-Message-Click-Rates-Nov2014-150x150.png)
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Types Of Data Small Businesses Use, November 2014 [CHART]
![Types Of Data Small Businesses Use, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/ConstantContact-Types-of-Data-Used-by-Small-Biz-Nov2014-150x150.png)
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.