Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Archives for December 29, 2014
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
CMOs and CFOs in many respects have widely differing views of the value of marketing.
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.