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You are here: Home / 2014 / December / Archives for 29th

Archives for December 29, 2014

The Mind Of The Impulse Shopper, December 2014 [CHART]

The Mind Of The Impulse Shopper, December 2014 [CHART]

Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.

December 29, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Consumer Attitudes, eTailing, Gender, Men, Retail Marketing, Shopping, Statistics, Women

Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]

Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]

32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.

December 29, 2014 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Web Development Tagged With: Chart, Personalization, Search Engine Optimization, Statistics, Text Messaging, Website Marketing

Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]

Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]

Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.

December 29, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce Tagged With: Chart, Consumer Attitudes, Retail Marketing, Statistics

CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]

CMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]

CMOs and CFOs in many respects have widely differing views of the value of marketing.

December 29, 2014 By David Erickson
Filed Under: Internal Communications Tagged With: CFOs, Chart, CMOs, Organizational Dynamics, Statistics

App Push Message Click Rates, November 2014 [CHART]

App Push Message Click Rates, November 2014 [CHART]

App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.

December 29, 2014 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Click-Through Rates, Mobile Apps, Mobile Behavior, Statistics

Types Of Data Small Businesses Use, November 2014 [CHART]

Types Of Data Small Businesses Use, November 2014 [CHART]

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

December 29, 2014 By David Erickson
Filed Under: Analytics, Email Marketing, Online Behavior, Social Media Marketing Tagged With: Big Data, Chart, Public Relations, Small Businesses, Social Media Monitoring, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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