Archive for December 29, 2014
The Mind Of The Impulse Shopper, December 2014 [CHART]
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Read MoreInfluence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreConsumers’ Perceptions Of Private Label Products, November 2014 [CHART]
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
Read MoreCMOs’ & CFOs’ Perception Of The Value Of Marketing, November 2014 [CHART]
CMOs and CFOs in many respects have widely differing views of the value of marketing.
Read MoreApp Push Message Click Rates, November 2014 [CHART]
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Read MoreTypes Of Data Small Businesses Use, November 2014 [CHART]
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.
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