Reasons People Become Loyal To Brands, November 2014 [CHART]

Reasons People Become Loyal To Brands, November 2014 [CHART]

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand, according to an SAP survey conducted by Ipsos. Overall, the product or service itself is – unsurprisingly – the biggest driver of brand loyalty, consistent with other research on this topic. Source: SAP SE

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