64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service.
Archives for December 23, 2014
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
China and the US are by far the world’s leading ecommerce markets, combining for more than 55% of global internet retail sales in 2014.
eCommerce will account for 5.9% of the total retail market worldwide in 2014, or $1.316 trillion.
Retail sales worldwide—including both in-store and internet purchases—will reach $22.492 trillion this year, according to new figures from eMarketer.
This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly.
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.