With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.
Archives for December 22, 2014
On regular news days, desktops account for the same amount of content sharing as smartphones—43%.
Social media users are much more likely to share content via mobile devices after a major current event occurs.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Some 22% of US consumers report having closed an account due to data-privacy concerns.