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Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%). Source: Shullman Research Center

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