Archive for December 21, 2014
Online Shopping Behavior By Time On Site, Q3 2014 [CHART]
A slight majority of purchases are made within the first 15 minutes of a shopping session.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreUS Population Projections by Age Group, 2015-2060 [CHART]
By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreCEOs Heart Their CMOs [INFOGRAPHIC]
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
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