8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Archives for December 20, 2014
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
51% of travel content social shares by US internet users took place through a smartphone or tablet.
35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.