Top Connected Car Features, Q2 2014 [CHART]

Top Connected Car Features, Q2 2041 [CHART]

In terms of interest, a Q2 2014 survey by Nielsen suggests that the most desired connected car features for US digital users are internet-enabled navigation, as well as automatic crash notification and emergency roadside assistance, cited by about 60% of respondents. Vehicle maintenance notifications and remote control capabilities were also of interest.

At this stage, automakers looking to sell technology must rationalize their offerings in coherent promotions that make clear what is now possible and what might be in the future. Read the rest at eMarketer.