Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
Archives for December 16, 2014
For now, most research time is still spent on PCs.
The most desired connected car features for US digital users are internet-enabled navigation.
More than half of buyers worldwide polled in March 2014 were either using such features or wanted them in their next vehicle.
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.