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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the performance of various channels.

The study assessed costs-per-lead by asking respondents to identify channels as having a “very low cost,” “somewhat low cost,” “somewhat high cost,” or “very high cost.” Read the rest at MarketingCharts.