Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they’re also the channels that B2B marketers feel are most effective in marketing events (84%, 68%, and 68%, respectively), according to a new study from Regalix. Among offline channels, direct mail (50%), print media (47%) and telemarketing (47%) lead in usage, with direct mail (27%) topping telemarketing (16%) and print (11%) in terms of perceived effectiveness. Source: Regalix

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