May 2014 polling by IDG Global Solutions found that, once again, execs wanted a mix of content and information when researching via smartphone. Among executives worldwide, visiting vendor sites for product info was the most common activity conducted while looking into business purchases on such devices. Price and product comparisons ranked a close second, followed by articles and videos.
Just like the general consumer population, B2B end-user buyers want it all when shopping online: a good media mix as well as a huge range of information, from costs to availability to enhanced features and beyond—across devices. Read the rest at eMarketer.