Archive for December 10, 2014
Mobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreInformation B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreObstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
Read MoreFortune 500 CMOs' Biggest Challenges [CHART]
Three of the top four challenges CMOs cited had to do with content marketing.
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