Execs wanted a mix of content and information when researching via smartphone.
Archives for December 10, 2014
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
Three of the top four challenges CMOs cited had to do with content marketing.