Mobile In-App Ad Monetization By Day Of The Week, Q3 2014 [CHART]

Mobile In-App Ad Monetization By Day Of The Week, Q3 2014 [CHART]

According to InMobi’s analysis of Q3 activity on its network, while mobile applications had the most impressions in the US on Monday and Tuesday, the highest click-through rates and eCPMs were on Thursdays and Fridays. Separately, the report indicates that, globally, in-app ads saw eCPMs more than 2.5 times higher than those of mobile web ads. Source: InMobi

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