How People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]

How People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]

Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close the app and abandon their shopping cart. As such, respondents are as likely to abandon their cart than they are to attempt to finish their transaction by going to the website using a desktop or laptop (40%) or by going to the store and shopping there (11%). That’s an important point, given that 55% of respondents struggle at least 20% of the time when using a mobile app to shop. Separately, 43% say they have come to expect no customer service at all from mobile apps. Source: Contact Solutions

Read the rest at MarketingCharts.

Rate this post