Females’ Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]

Females' Attitudes Toward Pro-Woman Ads, October 2014 [TABLE]

A slight majority of women have bought a product because they liked how the brand and its advertising portray women, reports SheKnows in recent survey results. The study, which analyzed women’s perceptions of fem-vertising (“advertising that employs pro-female talent, messages and imagery to empower women and girls”), also found that 46% of respondents have followed a brand in social media because they like what the company stands for. Read the rest at MarketingCharts.

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