The highest click-through rates and eCPMs for in-app ads were on Thursdays and Fridays.
Archives for December 6, 2014
eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.
Business and Finance content sees above-average sharing on desktops (+24%).
A slight majority of women have bought a product because they liked how the brand and its advertising portray women.
Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.
Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.