iPad penetration level won’t rise much in coming years. It will rest under one-quarter of the total population and just over three in 10 internet users through 2018.
Apple does still claim a majority of the country’s tablet users, though its share of the total is falling.
Overall, eMarketer estimates, 147.1 million people in the US will use a tablet of any kind at least monthly this year. Read the rest at eMarketer.