Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.
Archives for December 2, 2014
54% of fans accessed NFL content on their mobile devices.
71% of US football fans ages 18 to 74 engaged with their mobile devices on game days.
147.1 million people in the US will use a tablet of any kind at least monthly this year.
Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.