Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Archives for December 2014
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
The majority of US children and teens under 18 have access to some sort of digital device.
Social networks were hardly ever the preferred channel for making customer service inquiries.
23% of US internet users have used social media for customer services purposes at some point.
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Some 84% of global online consumers aged 16 and older report sharing content online.
Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase.