APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
Archives for November 29, 2014
46% of all ad views on long-form and live content came from behind authentication walls in Q3.
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018.