Thanks to massive growth, mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total. Despite its decline, the PC-only group still beat out those who used a combination of mobile and nonmobile devices, with respective shares of 34% and 28%.
NAA and comScore reported that young females—ages 18 to 24—showed the largest increase in mobile-only readers, leaping 204% year over year. Males ages 35 to 44 and 45 to 54 had the second- and third-biggest rises, at impressive rates of 188% and 163%, respectively. The mobile-only newspaper audience also more than doubled among women 55 and older (122%) and 25-to-34-year-old men (119%). Read the rest at eMarketer.